So Georgia’s going to the
Independence Bowl this year. The game takes place in Shreveport, Louisiana on December 28th at 4:00 pm. It’ll air on one of the many ESPN channels. I forget which one.
Until now, I paid so little attention to the Independence Bowl that I don’t remember any past awareness of its existence. Since
Georgia’s victory over
Tech, I’ve taken some time to research the Independence Bowl—as well as the Bowl Championship Series in general (see below)—and I realize now (How did I not realize it before?) that bowl games are all about the
money.
First, for my readers who are learning football along with me, let me explain a little bit about the game the
Dawgs will be playing. The Independence Bowl is a match-up between the SEC and the Big 12. This year, the game will pit the University of Georgia against Texas A&M. The last time Georgia played this team was in 1980 when Georgia beat the Aggies 42-0.
By the way, I’m getting all of my historical information from the
Independence Bowl website.
The Independence Bowl began in 1975, the brain child of the Shreveport-Bossier City Sports Foundation, which decided to bring a post-season championship game to the northern Louisiana area. After certification from the NCAA, the first Independence Bowl game took place in 1976. Because the game took place during America’s bicentennial, the sports foundation titled the game to honor those Americans who died for the country’s independence. What a nice gesture.
In its thirty-three year history, the Independence Bowl has signed on a number of sponsors. It’s first sponsor was Poulan/Weed Eater, which sponsored the game for seven years in the 1990’s. Although I don’t remember ever being aware of the Independence Bowl, I do remember hearing the term Weed Eater Bowl and thinking that name was ridiculous. More about that in another posting.
After Poulan/Weed Eater pulled out, Sanford signed on as the title sponsor. I don’t even know what that company does. A few years later, MainStay, a subsidiary of New York Life, signed on as the title sponsor. Today, the Independence Bowl proudly sports its official name: The
AdvoCare V100 Independence Bowl.
Doesn’t that have a nice ring to it?
So I wondered, what is
AdvoCare anyway? I’d never heard of the company. The word
care made me think of some kind of home health care business or a medical supply company. I wasn’t far off the mark.
AdvoCare makes health and nutritional products, and the one highlighted during the December 28th game is V100. Now, I browsed the AdvoCare website for as long as I could stand it. I couldn’t find out what V100 is. But I did find out that the AdvoCare bus has been touring the country this year in anticipation of the great match-up between the SEC and the Big 12. The bus started in Seattle Labor Day weekend. Right now, it’s somewhere around Los Angeles or San Diego. It’ll arrive in Shreveport on December 28th just in time for the game.
I wonder how many vitamins this game is going to sell?
And that brings me to the eye-opening moment I had this week about bowl games. They’re not about national champions. They’re not about who’s the best football team in a conference or in the nation. All these years, I thought the bowl games were some kind of convoluted, non-playoff version of determining who’s the best. They’re not. They never were.
Bowl games are college ball’s way of going
green.
Typically what happens is this: The organizations conceiving of these bowl games (and there are almost thirty of them) wanted to stimulate local economies by bringing championship games into their areas. Often, though, the games weren’t enough of a draw to pay for themselves, so the organizations sought corporate sponsorship. The corporations, I suppose, saw such sponsorship as a way to sell their products, and the football teams see these games as a way to get money (and lots of stuff for the players). You see, what I’ve learned from my studies this week is that the better the payoff, the better the bowl.
While I can’t find an exact number, my friends who know more than I about sports tell me that teams who win bowl games get paid loads of cash. Actually, I think that cash goes to the winning conference, not the winning team. Hence, a conference wants its teams in lots of bowls so it can make lots of money.
But wait! There’s more! Every team member gets a ton of prizes just for playing the game. For instance, my personal football coach (and national champion quarterback) Mike Gasque tells me that when he played in the Peach Bowl (back when it was really called the Peach Bowl), he got new shoes, new sweat suits, new sports gear—all kinds of stuff. And then Clemson won the Peach Bowl that year, so he also got a Peach Bowl ring.
That was back in the ‘80’s. These days, playing in a bowl game is tantamount to being a presenter at the Oscars. According to Heather Dinich’s 2007 article for ESPN.com, prizes for playing in bowl games include the latest Wii games, shopping sprees at Best Buy, Garmin navigation systems, Nocona boots, and XM satellite radios. That’s pretty good loot—almost worth a concussion or a broken jaw, right? Hmm.